Bob Alpert was named Nobility’s division lead in Michigan in July 2021. Bob and his wife, Catrina, had founded Elite Medical Billing Specialists in 1994 and grew the company to the point of merging with Nobility in 2021. Today, the Michigan division team has more than 70 years of combined experience in medical billing. Prior to founding Elite, Bob held leadership roles with numerous sales, marketing and real estate entities and has more than four decades of expertise in entrepreneurial ventures. Bob’s management style emphasizes treating clients and team members with respect and dignity, and ensuring that all parties involved have the right financial resources and technological and administrative tools to perform at an optimal level.